Professor of Marketing, Faculty of Business Administration
Director, Center for Research in Transitional Societies (CRTS)
e-mail :
Faculty of Business Administration---------------------
Bilkent University
06800 Bilkent - Ankara
Phone : +90-312-290 1253
Fax : +90-312-266 4958
Educational Background:
Ph. D. (1985) Northwestern University
Major Field: Marketing, Minor Field: Psychology

MBA (1977) Middle East Technical University
Major Field: Marketing

BS (cum Laude)(1974) University of Illinois at Champaign-Urbana
Major Field: Psychology, Minor Fields: Sociology and Mathematics

Professional Experience:

She has been at Bilkent University since 1986. During that time, she has also been a Visiting Professor or Visiting Scholar at University of Sydney (Australia), Columbia University (USA), Indiana University (USA), CEIBS (P.R. China), INSEAD (France), Theseus Institute (France), University of Southern Denmark, London Business School (UK), Michigan State University (USA), and Northwestern University (USA). She previously taught at University of Illinois at Chicago (1985) and Northwestern University (1983-84). She was an assistant and instructor at Middle East Technical University during 1975-1980.

She serves on the Board of Directors of the International Society for Marketing and Development and on the editorial boards of the Journal of Consumer Research; Consumption, Markets and Culture; Journal of Macromarketing and Journal of Consumer Policy. She was a former Departmental Editor for the Journal of International Business Studies (2002-2007) and a member of the editorial board of the International Journal of Research in Marketing (1990-2006).


Selected Publications:

  • Global-local encounters: consumption, marketing, and development in transitional societies
  • Consumption among migrants and people who move
  • Tradition & globalization: production & consumption ofTurkish carpets
  • Historical analysis of art and consumer cultures
  • Consumption and sustainability
  • Product-country images
MAN 607: Philosophy and Epistemology of Scientific Inquiry
MAN 605: Qualitative Research
MAN 532: Marketing Management
MAN 430: Anthropological Marketing
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Bilkent University Library

Last update: January 2011