Selected Recent Publications: Özlem Sandıkcı and Güliz Ger, “Veiling in Style: How Does a Stigmatized Practice Become a Fashionable and Ordinary Consumption Choice? ,” Journal of Consumer Research, forthcoming. Güliz Ger, 2009, “Tüketici Araştırmalarında Nitel Yöntemler Kullanmanın İncelikleri ve Zorlukları,” Tüketici ve Tüketim Araştırmaları Dergisi, 1 (1), 1-19. Özlem Sandıkcı and Güliz Ger, “Constructing and Representing the Islamic Consumer in Turkey,” Fashion Theory, 2007, 11: 2-3, 189-210. Güliz Ger, “Warming: Making the New Familiar and Moral,” Ethnologia Europea: Journal of European Ethnology , 2005, 35:1-2, 19-22 . Güliz Ger and Baskin Yenicioglu, “Clean and Dirty: Playing with Boundaries of Consumer’s Safe Havens,” forthcoming: Advances in Consumer Research, Barbara E. Kahn and Mary Frances Luce (eds.), Provo, UT: Association for Consumer Research, 2004. Güliz Ger, “Delights and Discontents of Shopping,” in: Rebecca Garrett, Deborah Root and Dot Tuer (eds.), Public 27: Shop, Toronto: Public Access, 2003, 14-27. Russell Belk, Güliz Ger, Søren Askegaard, "The Fire of Desire: A Multi-sited Inquiry into Consumer Passion," Journal of Consumer Research, 2003 (December), Vol. 30, 326-351. Alladi Venkatesh, Eminegül Karababa and Güliz Ger "The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real," Advances in Consumer Research, Susan Broniarczyk and Kent Nakamoto (eds.), Provo, UT: Association for Consumer Research, 2002, Vol.29, 446-452. Özlem Sandikci and Güliz Ger, "In-Between Modernities and Postmodernities: Theorizing Turkish Consumptionscape," Advances in Consumer Research, Susan Broniarczyk and Kent Nakamoto (eds.), Provo, UT: Association for Consumer Research, 2002, Vol. 29, 465-470. R. W. Belk, G. Ger, and S. Askegaard, "The Missing Streetcar Named Desire," in: S. Ratneshwar, D. G. Mick, and C. Huffman (eds.), The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires, 2000, London: Routledge, 98-119. Ö. Sandikci and G. Ger, "Fundamental Fashions: The Cultural Politics of the Turban and the Levi's," Advances in Consumer Research, Joan Meyers-Levy and Mary Gilly (eds.), Provo, UT: Association for Consumer Research, 2001, Vol. 28, 146-150. G. Ger and F. F. Csaba, "Flying Carpets: The Production and Consumption of Tradition and Mystique," Advances in Consumer Research, Stephen J. Hoch and Robert J. Meyers (eds.), 2000, Vol. 27, 132-137. T. Üstüner, G. Ger and D. Holt, "Consuming Ritual: Reframing the Turkish Henna-Night Ceremony," Advances in Consumer Research, Stephen J. Hoch and Robert J. Meyers (eds.), 2000, Vol. 27, 209-214. G. Ger, "Localizing in the Global Village: Local Firms Competing in Global Markets" California Management Review, 1999, 41 (4: Summer), 64-83. G. Ger and R. W. Belk, "Accounting for Materialism in Four Cultures," Journal of Material Culture, 1999, 4 (2), 183-204. G. Ger, S. Askegaard, and A. Christensen, "Experiential Nature of Product-Place Images: Image as a Narrative," Advances in Consumer Research, Eric Arnould & Linda Scott (eds.), 1999, Vol. 26, 165-169. G. Ger, "Experiential Meanings of Consumption and Sustainability in Turkey," Advances in Consumer Research, Eric Arnould & Linda Scott, (eds.), 1999, Vol. 26, 276-280. G. Ger and P. Østergaard, "Constructing Immigrant Identities in Consumption: Appearance Among the Turko-Danes," Advances in Consumer Research, Joseph W. Alba and J. Wesley Hutchinson (eds.), 1998, Vol. 25, 48-52. S. Askegaard and G. Ger, "Product-Country Images: Towards a Contextualized Approach," European Advances in Consumer Research, Basil Englis and Anna Olofsson (eds.), 1998, Vol. III, 50-58. G. Ger, "Human Development and Humane Consumption: Well-Being Beyond the Good Life,"; Journal of Public Policy and Marketing, 1997, 16 (1), 110-125. R. W. Belk, G. Ger, and S. Askegaard, "Consumer Desire in Three Cultures: Results from Projective Research," Advances in Consumer Research, Merrie Brucks and Deborah J. MacInnis (eds.), 1997, Vol. 24, 24-28. G. Ger and R. W. Belk,"I'd Like to Buy the World a Coke: Consumptionscapes of the 'Less Affluent World'," Journal of Consumer Policy, 1996, 19 (3), 271-304. G. Ger and R. W. Belk, "Cross-Cultural Differences in Materialism," Journal of Economic Psychology, 1996, 17 (1), 55-77.