Professor of Marketing
Phone: (90-312) 290 1253
Ph. D. (1985) Northwestern University
MS (1977) Middle East Technical University
BS (cum Laude) (1974) University of Illinois at
Karababa, Eminegül and Güliz Ger Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject,Journal of Consumer Research, 2011 (Feb), 37:5, 737-760.
Güliz Ger, Delights and Discontents of Shopping, in: Rebecca Garrett, Deborah Root and Dot Tuer (eds.), Public 27: Shop, Toronto: Public Access, 2003, 14-27.
Alladi Venkatesh, Eminegül Karababa and Güliz Ger "The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real," Advances in Consumer Research, Susan Broniarczyk and Kent Nakamoto (eds.), Provo, UT: Association for Consumer Research, 2002, Vol.29, 446-452.
Özlem Sandikci and Güliz Ger, "In-Between Modernities and Postmodernities: Theorizing Turkish Consumptionscape," Advances in Consumer Research, Susan Broniarczyk and Kent Nakamoto (eds.), Provo, UT: Association for Consumer Research, 2002, Vol. 29, 465-470.
Özlem Sandikci and Güliz Ger, "Fundamental Fashions: The Cultural Politics of the Turban and the Levi's," Advances in Consumer Research, Joan Meyers-Levy and Mary Gilly (eds.), Provo, UT: Association for Consumer Research, 2001, Vol. 28, 146-150.
Güliz Ger and Fabian F. Csaba, "Flying Carpets: The Production and Consumption of Tradition and Mystique," Advances in Consumer Research , Stephen J. Hoch and Robert J. Meyers (eds.), Provo, UT: Association for Consumer Research, 2000, Vol. 27, 132-137.
Tuba Üstüner, Güliz Ger, and Douglas Holt, "Consuming Ritual: Reframing the Turkish Henna-Night Ceremony," Advances in Consumer Research, Stephen J. Hoch and Robert J. Meyers (eds.), Provo, UT: Association for Consumer Research, 2000, Vol. 27, 209-214.
Güliz Ger, "Localizing in the Global Village: Local Firms Competing in Global Markets," California Management Review, 1999, 41 (4: Summer), 64-83.
Güliz Ger and Russell W. Belk, "Accounting for Materialism in Four Cultures," Journal of Material Culture, 1999, 4(2), 183-204.
Güliz Ger, Søren Askegaard, and Ania Christensen, "Experiential Nature of Product-Place Images: Image as a Narrative," Advances in Consumer Research, Eric Arnould & Linda Scott (eds.), Provo, UT: Association for Consumer Research, 1999, Vol. 26, 165-169.
Güliz Ger, "Experiential Meanings of Consumption and Sustainability in Turkey," Advances in Consumer Research, Eric Arnould & Linda Scott, (eds.), Provo, UT: Association for Consumer Research, 1999, Vol. 26, 276-280.
Güliz Ger and Per Østergaard, "Constructing Immigrant Identities in Consumption: Appearance Among the Turko-Danes," Advances in Consumer Research, Joseph W. Alba and J. Wesley Hutchinson (eds.), Provo, UT: Association for Consumer Research, 1998, Vol. 25, 48-52.
Søren Askegaard and Güliz Ger, "Product-Country Images: Towards a Contextualized Approach," European Advances in Consumer Research, Basil Englis and Anna Olofsson (eds.), Provo, UT: Association for Consumer Research, 1998, Vol. III, 50-58.
Güliz Ger, "Human Development and Humane Consumption: Well-Being Beyond the Good Life," Journal of Public Policy and Marketing, 1997, 16 (1), 110-125.
Russell W. Belk, Güliz Ger, and Søren Askegaard, "Consumer Desire in Three Cultures: Results from Projective Research," Advances in Consumer Research, Merrie Brucks and Deborah J. MacInnis (eds.), Provo, UT: Association for Consumer Research, 1997, Vol. 24, 24-28.
Güliz Ger and Russell W. Belk, "I'd Like to Buy the World a Coke: Consumptionscapes of the 'Less Affluent World," Journal of Consumer Policy, 1996, 19 (3), 271-304.
Russell W. Belk, Güliz Ger, and Søren Askegaard, "Metaphors of Consumer Desire," Advances in Consumer Research, Kim Corfman and John G. Lynch, Jr. (Eds.), Provo, UT: Association for Consumer Research, 1996, Vol. 23, 368-373.
Güliz Ger and Russell W. Belk, "Cross-Cultural Differences in Materialism," Journal of Economic Psychology, 1996, 17 (1), 55-77.
Güliz Ger, Russell W. Belk and Dana-Nicoleta Lascu, "The Development of Consumer Desire in Marketizing and Developing Economies: The Cases of Romania and Turkey", Advances in Consumer Research, Leigh McAlister and Michael L. Rothschild (Eds.), Provo, UT: Association for Consumer Research, 1993, Vol. 20, 102-107.
Güliz Ger, "The Positive and Negative Effects of Marketing on Socioeconomic Development: The Turkish Case", Journal of Consumer Policy, 1992, Vol. 15 (3), 229-254.
Güliz Ger, "Utility of Social Indicators", Journal of Economics and Administrative Studies (published by Bogaziçi University, Istanbul), 1991, Vol. 5, No. 1 (Winter), 1-24.
Güliz Ger and Russell W. Belk, "Measuring and Comparing Materialism Cross-Culturally", Advances in Consumer Research, G. Gorn and R. Pollay (Eds.), Provo, UT: Association for Consumer Research, 1990, Vol. 17, 186-192.
Güliz Ger, "Uluslararası Pazarlamada Enformasyonun Rolü ve Araştırma" (The Role of Information and Research in International Marketing), Eskişehir Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 1989, Vol. 7, No. 2 (November), 147-191.
Güliz Ger, "Effects of Affect on Judgments about
Products", Advances in Consumer Research, R. J. Lutz (ed.), Provo, UT:
Association for Consumer Research, 1986, Vol. 13, 221-225.
Ger, Güliz, Olga Kravets and Özlem Sandıkcı, International Marketing at the Interface of the Alluring Global and the Comforting Local, in: Marketing Management: A Cultural Perspective, eds: L. Peñaloza, N. Toulouse, L. M. Visconti, London: Routledge, 2012, 30-42.
Dannie Kjeldgaard, Fabian Faurholt Csaba, and Güliz Ger, Grasping the Global: Multi-sited Ethnographic Market Studies, in: Handbook of Qualitative Research Methods in Marketing, Cheltenham , UK : Edward Elgar Publishing, 2006, 521-533.
Russell W. Belk and Güliz Ger, Consumption in Affluent Societies, in: Social and Cultural Development of Human Resources , from Encyclopedia of Life Support Systems (EOLSS), Developed under the Auspices of the UNESCO, Eolss Publishers, Oxford, UK, 2005 [http://www.eolss.net]
Özlem Sandıkcı and Güliz Ger, Aesthetics, Ethics and the Politics of the Turkish Headscarf, in: Suzanne Kuechler and Daniel Miller (eds.), Clothing as Material Culture, Oxford: Berg, 2005, 61-82.
Russell W. Belk, Güliz Ger, and Søren Askegaard, The Missing Streetcar Named Desire, in: S. Ratneshwar, David Glen Mick, and Cynthia Huffman (eds.), The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires, London: Routledge, 2000, 98-119.
Clifford Shultz II, Russell W. Belk, and Güliz Ger, editors, Special Volume of Research in Consumer Behavior on Consumption in Marketizing Economies, Greenwich, Connecticut: JAI Press Inc., 1994.
Clifford Shultz II, Russell W. Belk, and Güliz Ger "Introduction to Consumption in Marketizing Economies," in Consumption in Marketizing Economies, Clifford J. Shultz II, Russell Belk, and Güliz Ger (eds.), Greenwich, CT: JAI Press, 1994, ix-xix.
Güliz Ger, "Nature of Effects of Affect on Judgment: Theoretical and Methodological Issues", in Cognitive and Affective Responses to Advertising, in P. Cafferata and A.M. Tybout (eds.), Lexington MA: Lexington Books, D.C. Heath and Company, 1988, 263-276.
Shultz II, Clifford, Russell W. Belk, and Güliz Ger, editors, Special Volume of Research in Consumer Behavior on Consumption in Marketizing Economies, Greenwich, Connecticut: JAI Press Inc., 1994
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Güliz Ger, "The Low-Income Consumer: Adjusting the Balance of Exchange," by L. F. Alwitt and T. D. Donley, Journal of Consumer Policy, 1998, Vol. 21, No. 2 (June), 231-235 (Book Review).
Güliz Ger, "Services and Advertising Effectiveness", by J.P.H. Nillesen, International Journal of Research in Marketing, 1994, Vol.11, No. 3, 307-309 (Book Review).
Güliz Ger, "Sociopolitical Aspects of International Marketing", by E. Kaynak, International Journal of Research in Marketing, 1993, Vol. 10, No. 2, 209-212 (Book Review).
Güliz Ger, "Social Information Processing and Survey Methodology", by H.-J. Hippler, N. Schwarz and S. Sudman, International Journal of Research in Marketing, 1988, Vol. 5, No. 2, 143-146 (Book Review).
Güliz Ger, "Ülke Imajı ve Dünya Markası Oluşturmak" (Country Image and Building a Global Brand), Durum, 1999 (Nisan), 58-61.
Güliz Ger, "Mülakat: Küreselleşen Dünyada Türkiye Imajı" (Interview: Image of Turkey in a Globalizing World), Ekopol, 1999 (Ocak-Mart), 28-37.
Güliz Ger, "Materialism Across Cultures," Private View, 1997 (Autumn), 1/2: 4/5, 116-122.
Søren Askegaard and Güliz Ger, "Product-Country Images as Stereotypes: A Comparative Study of Danish Food Products in Germany and Turkey," MAPP Paper no. 45, 1997 (March), Centre for Market Surveillance, Research and Strategy for the Food Sector, Aarhus, Denmark.
Güliz Ger, "Batı'nın Gözünde Türkiye'nin İmajı" (Image of Turkey in the Eyes of the West), Görüş, 1997 (Ocak-Şubat), No. 29, 16-33.
Güliz Ger, "Tubal Ligation as a Healthy Alternative to Population Management, and Related Research Needs" (Letter to the Editor), Acta Reproductiva Turcica, 1987, Vol. 9, No. 1-2, 40-44.
Güliz Ger, Patrick J. Kaufmann and Alice M. Tybout, "The Windy City Bank: A Bank Marketing Case", Cases in Bank Management (#5), Banking Research Center, Northwestern University, 1983.
Özlem Sandıkcı and Güliz Ger, Contemporary Turkish Consumptionscape: Polarity and Plurality, Global Economy and Cultural Diversity, eds., Janez Pranikar and Andreja Cirman, Proceedings of the 7 th Portoroz Business Conference, Portoroz, Slovenia, 17-18 November 2005, Casnik Finance: Ljubljani, pp. 203-220 (Sodobno Potro ni tvo v Turciji: Polarnost in Pluralnost, Globalno Gospodarstvo in Kulturna Razlicnost)
S. Askegaard, A. Christensen & G. Ger, Discourses of Globalization: Identity and Imagery of Western Products in a Transforming Society, in O. Juul Sørensen & E. Arnould (eds.), Marketing and Development Challenges in the 21st Century. Proceedings of the 7th International Conference on Marketing and Development, Accra, University of Ghana, 2000, 163-174.
Russell W. Belk, Güliz Ger, and Søren Askegaard, Consumer Desire, Proceedings of the 27 th EMAC ( European Marketing Academy) Conference, Track 6: Consumer Behaviour, Per Anderson, ed., Stockholm, Sweden, May 20-23, 1998, 141-151.
Søren Askegaard and Güliz Ger, Product-Country Images as Stereotypes: A Comparative Study, Social and Economic Representations, Vol. 1, Proceedings of the 21 st Conference of International Association for Economic Psychology, Christine Roland-Lévy, ed., Paris, France, September 11-15, 1996, 13-28.
Güliz Ger, Consumer Culture and Development Contexts (Keynote Address), Proceedings of the Fifth International Conference on Marketing and Development, Kunal Basu, Annamma Joy, and Zheng Hangsheng, eds., Beijing, China, June 22-25, 1995, 11-17.
Güliz Ger, "Country Image: Perceptions, Attitudes and Associations, and Their Relationship to Context," Proceedings of the Third International Conference on Marketing and Development, R. R. Dholakia and K. C. Bothra (eds), New Delhi, India, January 4-7, 1991, 390-398.
Güliz Ger and Russell W. Belk, "Maddiyatçılık: Pazarlama ile İlgisi, Ölçümü ve Uluslararası bir Karşılaştırma" (Materialism: Relationship to Marketing, Measurement and Cross-Cultural Comparison), 3. Ulusal Işletmecilik Kongresi Tebliğleri (Proceedings of the Third National Management Congress), Ankara, 1989, 115-120.
Yavuz Bozkurt, Uğur Çağlı, and Güliz Ger, "Market Positioning of Turkey: A Tourism Perspective", with Marketing Thought and Practice in the 1990's, XVIII Annual Conference of the European Marketing Academy, Conference Proceedings, G.J. Avlonitis, et. al. (eds), The Athens School of Economics and Business Science, 1989, Vol. 2, 1645-1648.
2008 (Oct) Tüketim Kültürü ve Yeni Örtünme Biçimleri, VEIL Project, ODTU, Ankara, Turkey
2002 (June) Conference on Elusive Consumption, Sweden
1996-2003 (Oct.) Workshops on Heretical Consumer Research, USA
1997(April) European Science Foundation Workshops on Consumption,
1998 (March) Everyday Life and Sustainability, Lancaster University, UK
1997, 1999, 2001 Interdisciplinary Conference on Research in Consumption
INVITED SPEECHES AND SEMINARS (SINCE 1990)
2011 Why are anthropology and ethnography crucial for decision makers? UNISINOS, Saõ Leopoldo and UFRGIS, Porto Alegre, Brazil
2005 Consumers Romance and Weavers Dilemmas: Oriental Carpets, University of Arizona, USA
2005 The Fire of Desire, University of Sydney, Australia
2004 Visual Data and Interpretation, Ph.D. Seminar on Advanced Qualitative Research Methods, University of Southern Denmark
2004 Globalization and Consumption, Historical Comparative Analysis of the Emergence of Consumer Cultures, Swedish School of Economics and Business Administration, Helsinki
2002 Islamic Consumptionscape in Turkey, Columbia University, New York
2001 Consumer Desires Across Cultures and Cross-Cultural Interpretive Research Methods, Swedish School of Economics and Business Administration, Helsinki
2000 Consumer's Romance, Weaver's Dilemmas: Oriental Carpet Renaissance, University of Nebraska and The Textile Museum, Washington D.C.
1997, 2000, 2003 Meaning of Consumption and Culture, European Institute for Advanced Studies in Management (EIASM), EDEN Doctoral Seminar on Consumer Behaviour, Brussels
1996-2002 Cultural Context of Business in Transforming Societies and Doing Cross-Cultural Research in a Global World, Odense University biannual Ph.D. Seminar on The Cultural Dimension of Business Research
Dec. 1999 Dünya Markası Oluşturmak: Kültürel Sermaye ve Anlam Yönetimi (Creating a World Brand: Cultural Capital and Meaning Management), 1. Pazarlama Zirvesi, Management Center Türkiye, Istanbul
Dec. 1997 Learning to Desire and Development in Transitional Societies, Odense University, Denmark.
Nov. 1997 Cross-Cultural Interpretive Research & Materialism Across Cultures Consumer Science Group at Unilever Research, Port Sunlight, UK
June 1997 Information Technology, Global Consumption Patterns, Customer Focus, and Evolving Views on Marketing, Theseus Institute, France
Nov. 1994 Consumptionscapes in the Less Affluent World, Aarhus Busi. School
Dec. 1994 Country Image and Stereotyping, London Business School
1993 Cross-Cultural Comparison of Materialism
University of Oregon and University of Florida
Feb. 1991 Country Image and Context, Catholic University of Leuven
Modern, Warm, and Beautiful: Lacing the Transition in Turkish Homes
Departmental Editor: Journal of International Business Studies (2002-2007)
Columbia University International Scholar (2002)
Association for Consumer Research
Award to Supervised MBA Students
Supervision of graduate work
Seminar Faculty for the EDEN Doctoral Seminars on Consumer Behaviour, European Institute for Advanced Studies in Management (EIASM), Brussels. Once every 2-3 years since 1997.
EMBA and other executive courses/modules:
Undergraduate courses (in addition to undergraduate versions of the mentioned MBA courses):
Short intensive doctoral courses, international: